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Shock the World Campaign
In This Issue


Supporting academics & athletics of equal importance to

Cooper family
Liane and Y.S. Liu
Bill and Shelly Moore have a collection of WSU mementos and football memorabilia in their home, including a jersey Bill wore.

The question facing Bill and Shelly Moore about their decision to donate to the Shock the World campaign for Wichita State was which area of the university their gift should support.

Should the contribution be earmarked for athletics, as a nod to the full-ride football scholarship that brought Bill to Wichita State in 1970, kicking off a lifetime devotion to his alma mater?

Or should it be dedicated to academics, in recognition of the business education that launched his career?

The answer turned out to be both. The Moores designated about half of their gift to the campaign to build a new home for the W. Frank Barton School of Business and half to the Charles Koch Arena renovation project, both major priorities of the Shock the World campaign.

“I wouldn’t have attended Wichita State without football but I wouldn’t have had the opportunity to work at KG&E and Westar Energy without my business education,” said Moore, who received the WSU President’s Medal in 2007. “So we felt it was important to support both areas.”

Moore arrived for his freshman year at Wichita State just two months before the October 1970 plane crash in Colorado that killed 31 members of the football team, coaching staff and school boosters. The event left an indelible mark on him and his teammates, one that helped shape his character, created unbreakable bonds of friendship and forever linked him to Wichita State’s history.

Moore played for Wichita State that season and the next three before graduating cum laude in 1974 with a Bachelor of Business Administration with an emphasis in accounting. Forty-three years later, he still has close contact with teammates and others associated with the team. “Their unique experience and circumstances bound them together for life,” said Shelly.

The Moore’s contribution to the Charles Koch Arena project focuses on the education of student athletes. They chose to name a study hall conference room in the new Wichita State Athletics Student Center that looks onto the Cessna Stadium field where Bill once played. They also will name a tutoring room in the center.

“The athletic program at Wichita State takes academics very seriously,” Moore said. “So we are pleased to help create an environment where student-athletes can succeed.”

They will name a collaboration room in the new Barton School building, a facility that is overdue, said Moore, a former chair of the WSU Foundation Board of Directors.

“Clinton Hall is no longer able to meet the demands of what a business school should be in today’s world,” he said. “We need a new facility that helps attract the brightest students and prepares them to enter the workforce.”

After graduation, Moore’s position at Arthur Andersen Consulting brought him back to Wichita, and then Kansas Gas & Electric. He rose through the ranks at the utility, which merged with Kansas Power & Light in 1992, and eventually became Westar Energy. Moore became Westar’s CEO in 2007. He retired in 2011.

He and Shelly, who worked for many years in the oil and gas industry, have been married for 36 years. They have two grown sons and two grandchildren.

For more information

If you would like to learn more about Shock the World, contact Joe Swanegan, director of development for the W. Frank Barton School of Business, at 316-978-3948 or

Joe Stanegan