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Shock the World Campaign
In This Issue


Marsha Forcum's gift to KMUW demonstrates the impact it made on her life

Cooper family
KMUW's new studios in WSU Old Town.

Marsha Forcum’s Midwestern roots and values ran deep. She was raised in Piedmont, Kansas, a small town about 60 miles east of Wichita in the Flint Hills. As a child, she enjoyed horseback riding and 4-H activities. Mrs. Forcum went on to earn a nursing degree and raise her family in Springfield, Missouri. In 2002, she returned to Kansas, settling this time in Newton. Health concerns limited Mrs. Forcum’s mobility and she relied on radio and television programs for outside news and entertainment.

Fortunately for Mrs. Forcum (and for the station), she was living within the coverage area of KMUW 89.1 Public Radio, an outreach service of Wichita State University. KMUW’s programming gave Marsha access to local and national programming, for which she was most appreciative.

KMUW in studio

In addition to supporting KMUW with cash gifts during its spring and fall pledge drives, Mrs. Forcum wanted to do more. To accomplish her vision, she funded two Charitable Gift Annuities and included a gift to benefit KMUW in her Revocable Trust. By making these legacy gift provisions, Mrs. Forcum became a regular guest at the annual Society of 1895 Celebration, which honors those who have included a gift to Wichita State in their estate plans.

Following Mrs. Forcum’s death in 2016, her legacy gifts directed more than $300,000 to support KMUW’s programming, operations and equipment needs. As a child active in 4-H, one of the values Mrs. Forcum pledged to uphold was service to her community. In supporting KMUW at Wichita State, Marsha Forcum certainly has fulfilled that promise.

Her support of KMUW illustrates the deep affinity held by more than 600 alumni and friends of WSU who have shared with us that they have included a gift to benefit WSU in their estate plans. The tools they used (wills, trusts, life insurance, retirement plans and gift annuities) may vary, but all of these donors share a common bond in wanting to perpetuate something special at Wichita State.