Annual business lecture featured Peter Bassi

Peter Bassi
Peter Bassi, retired president and chairman of Yum Restaurants International, pulled from his years of experience to advise James P. Schwartz Memorial Lecture Series attendees on how to be more effective.

Peter Bassi, retired president and chairman of Yum Restaurants International, was the featured speaker for the James P. Schwartz Memorial Lecture Series sponsored by the W. Frank Barton School of Business on Nov. 7 at Abode Venue.

    More than 180 Wichita State students, faculty, staff and community members listened as Bassi’s presentation, How to Take it Up a Notch, offered suggestions through numerous global examples in hopes of providing attendees a new perspective on how to be more effective.

    Bassi retired from Yum in 2005 and during his last eight years he was president and then chairman of Yum Restaurants International, responsible for more than 13,000 restaurants scattered across more than 100 countries and generating more than $600 million in operating profit in 2005 (this same business exceeded $1.5 billion in profit in 2012). Prior to Yum, Bassi had a wide range of roles in Pepsico/Yum, including both finance and general management positions working for Pepsi-Cola, Pepsi International, Frito-Lay, Pizza Hut and Taco Bell in addition to the international restaurants’ business.

    He currently sits on three boards: BJ’s Restaurants where he is the lead independent director, Potbelly Sandwich Works where he chairs the audit committee and Amrest, the largest independent restaurant operator in Eastern Europe.

    Barbara Bassi, Peter’s wife, is a 1972 graduate from WSU’s College of Education, majoring in secondary education-business education. While a student, she was a member of the Student Activities Council.

    James P. Schwartz was a 1962 graduate of the University of Wichita and a 1964 graduate of Harvard. He worked for the Pizza Hut Corporation. Following his death in 1973, the James P. Schwartz Endowed Memorial Lecture Series was established to honor his life, work and commitment to business education.



Velma Wallace

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