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In This Issue

       

Dr. John Bardo's Presidential Update: November

Dear Shockers:

Our strategic plan, actions and communication are moving us towards the goal of becoming an Innovation University. Starting this week, we’re delivering that message through a multimedia campaign that touches the head and heart by focusing on the individual journeys that begin at WSU.

The campaign, called “Our Time,” will include traditional newspaper and television advertising, as well as significant web-based advertising and new content on WSU’s website and social media channels.

The campaign includes a new TV spot, which is airing locally on broadcast TV stations, the Cox Kansas network and on ESPN, Fox Sports and CBS during national broadcasts of WSU basketball games.

Most of our university marketing efforts are focused on specific outcomes, such as increasing enrollment in the university or a single program. This takes a broader approach, encouraging all who encounter the message to think about WSU as a launch pad for successful lives.

I love the feel of this campaign. To me it says there is tremendous momentum at WSU because of our emphasis on innovation, creativity, technology and entrepreneurship.

It is our time. Whether you’re a traditional student, returning adult, veteran or pursuing your degree online, Wichita State is the place for you.

The campaign was developed by the university’s Strategic Communications staff and especially by its Creative Services team, led by Craig Lindeman. The TV spot was shot under Craig’s direction by the Media Resources Center staff.

Advertising Director Amy Schafer developed a media placement plan that ensures WSU messages will be seen millions of times between now and next summer.

According to Chief Marketing Officer Barth Hague, “Our aim is to help audiences connect the innovation university concept with outcomes like better life opportunities, a better educational experience, more jobs and more stable economic growth.”

Each of the two previous WSU major brand marketing campaigns, “Do more, be more,” and “Wherever you go, there we are,” have run for about three years, with new material being added along the way. I would expect the same to be true in this case.

It’s my hope that the campaign will encourage critical thinking about Wichita State and what we can offer as an Innovation University. After you’ve had a chance to see the new campaign and reflect on the messages, please share your thoughts with Lou Heldman, vice president for strategic communications, at lou.heldman@wichita.edu.

View President's November Newsletter

Watch The "Our Time" Commercial